According to analyst company ZK Research – Zeus Kerravala, Microsoft must abandon the Windows brand in the mobile area. Kerravala said the name change may be beneficial for device manufacturers, and also for the corporation because “many consumers simply do not want to use Windows”.
Experts believe that Microsoft must come up with something new and modern. He admits that for a large selection of new company name is difficult. It should not only be attractive and memorable, but not to cause certain associations of consumers.
“I think today many people associate the” Windows “something old, with outdated computers. Significant proportion of users experiencing difficulties with the stability of the operating system and therefore its credibility is low. Should not be forgotten that many users are guided of such concepts as “modern”. Android – it’s “modern”, Windows – not, “said Kerravala.
“Microsoft must come up with something that will” kill “Android or iPad. Maybe,” Blade Runner “or” Worm “? Worms eat apples, right?” – Jokes analyst.